Combine the warm milk and yeast, with a pinch of the sugar. Let it sit until foamy.
275 ml whole milk (warmed up to 105℉), 2 ¼ teaspoon yeast
In a large mixing bowl or the bowl of a stand mixer, combine the flour, sugar and salt. Make a little well in the middle and add in the beaten egg.
3½ cups all purpose flour, 2 tablespoon sugar, 1½ teaspoon salt, 1 large egg
Add in the yeast mixture and knead for a bit until you get a shaggy dough. Add in the butter and knead for 4-6 minutes or until you get a smooth and elastic dough. It should be a bit sticky, so don't be tempted to add more flour.
¼ cup softened butter
Cover and let the dough rest for about an hour or until just about doubled in size.
While the dough rises, combine the brown sugar and cinnamon powder in a large tray.
2 tablespoon ground cinnamon, 1½ cup brown sugar
Divide the dough into 12 pieces, about 73 grams each. Roll out each one until its about 15cm long. Cover well with the cinnamon sugar.
Place them in a large baking tray, lined with parchment paper. Cover and let them rest for about 20 minutes.
Then roll the logs out even longer, until about 35-40 cm. Roll in more of the cinnamon sugar to make sure they're all coated properly.
Roll them into a spiral and tuck the end of it into one of the layers.
Place on the baking tray, spaced apart, cover and let rest for about an hour.
Preheat the oven to 450F° while they rest.
Sprinkle some more of the sugar mixture on them and bake for 6-8 minutes. They bake quickly, so be sure to keep an eye on them as the sugar burns easily.
Cover them with a piece of parchment and flip onto another large tray. Don't touch them until cooled down because the sugar is HOT.
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